دانلود کتاب مدیریت استراتژیک و مفاهیم مزیت رقابتی
Strategic Management and Competitive Advantage Concepts and Cases
نویسنده:
سال انتشار:
2014
تعداد صفحات:
592
زبان:
انگلیسی
فرمت:
PDF
ISBN:
1292060085
For courses in strategy and strategic management. Core strategic management concepts without the excess.



Just the essentials, Strategic Management and Competitive Advantage strips out excess by only presenting material that answers the question: does this concept help students analyze real business situations? This carefully crafted approach provides students with all the tools necessary for strategic analysis.

MyManagementLab for Strategic Management is a total learning package. MyManagementLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams-resulting in better performance in the course-and provides educators a dynamic set of tools for gauging individual and class progress.
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